The cost of performing a specific operation.

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Allows you to measure your website's performance as well as tips for improving your website's performance. A tool that allows you to analyze data about the behavior of your website visitors. What exactly is digital storytelling? Essential Glossary of Digital Marketing Terminology Conversion activities completed by recipients designated as the goals of a marketing campaign. Conversion path: The actions a user takes from first contact with an ad to conversion.
  
Pay-Per-Click) A billing model in which advertisers pay each time a user clicks on an ad. ( ) A settlement C Level Contact List model that represents the cost of a user clicking on a promoted advertisement. ( ) A settlement model that indicates to users  (Cost per Lead) A billing model that indicates the cost of acquiring a contact (lead) (Cost per Sale) A billing model that relates to the cost of acquiring a purchase in an online store. (Cost per thousand) A billing model that represents the cost of ad views. (Click-through rate) The ratio of clicks to impressions on an ad.



Call to Action) A slogan that encourages users to perform a desired action. A metric that determines the percentage return on ad spend. It is the ratio of income derived from activity multiplied by investment. Keywords When you enter a keyword into a search engine, a given ad will appear. Negative keywords won't be followed by words from a given ad. General Words Short, general keywords that can generate a lot of views.