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Every interaction with a UTM enabled URL will be recorded in GA. Step 3: Tracking Campaigns The whole point of using UTM parameters is to track your marketing campaigns. To track your campaign, go to your Google Analytics’ Dashboard and navigate to the report section. After that, go to Acquisitions> Campaigns> All Campaigns. You will see a list of campaigns. Click on the campaign you want to track and it will provide you various stats including bounce rate, pages per session, average session duration, etc. Step 4: Analyzing data and strategies Last step.

Perhaps the most important step is to analyze the data provided by UTM parameters. Go to your Google Analytics dashboard and export the information as a PDF, Excel Spreadsheet, Google Sheet, file, via the Export link. You can further use this information for calculating Digital Marketing Service ROI, refining social media strategies, establishing long-term partnership with influencers, A/B testing, etc. Conclusion By now, you must have understood how incredibly underutilized UTM parameters are. Considering their use cases and benefits, they deserve to be more popular.



However, very few people use UTM parameters effectively. If you also want an unparalleled level of accuracy while identifying where your traffic is coming from so you can put more focus on that particular area, then start using UTM parameters. I hope this article helped you understand what exactly UTM parameters are and how to use them. If you have any doubt or questions, please comment down. We are always excited to hear from you! About Param Chahal Param Chahal, the mind behind TemplateToaster have more than a decade of industry experience.