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Generally, to do a self-assessment of the originality factor of your advertising, you need to answer these simple questions: Is this an "outside the box" advertisement? Is it one of a kind? Does it move away from the typical stereotypes of a specific product and consequently, from the stereotypes dictated by the advertising inherent to it ? To give an example, you will surely have seen many similar commercials on television: Cars traveling on scenic roads in some country in the world Products for dishwashers or washing machines that whiten more than their competitors the latter often presented as generic white bottles without logos or labels.
Perfumes that are presented by male and female models These are forms of creativity that have now become standards, very similar to each other and, consequently, not original. An example of successfully developed originality can instead be that of Coca-Cola , in one of their commercials wedding photo editing service created a few years ago and entitled "Happiness Factory". Compared to other carbonated drinks, or other drinks in general, it is an excellent example of originality and creative advertising. The customer simply inserts a coin into a machine and inside a real assembly line takes care of bottling and serving that bottle as if it were a real event to celebrate.
The difference compared to most of the commercials made by Coca-Cola's competitors, in this case is the implicit message that they want to convey through an original, unusual and creative presentation. That is , the company's intention to offer only the best for each of its customers. Flexibility When talking about flexibility, one of the things to take into consideration is to make sure that the product is not tied exclusively to its most "canonical" uses or that it is shown in an overly common context . In this case, the questions to ask are generally: Does my advertising include topics that move from one theme to another? How many of these themes does it contai.
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