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Use fonts and typography that are easy to read. Use larger fonts and deeper colors for important information to make the content easier to understand. Use short paragraphs and leave enough space between lines. No one likes a pile of jumbled words. Use numbered lists to increase clarity. Use techniques such as sliders, tabs, structured grids, modal windows, accordions, and mega menus to increase user engagement with content. Follow the hierarchy of site content using headings. 10. Contact us page According to the.
Google document, websites with sufficient contact information are more Phone Number List trusted and, as a result, get a better ranking in search results of the site improves the user experience (especially in online stores) and increases the probability of getting a better rank in the Google search engine results. 11. Site structure and navigation When users do not find the content or product they need on the site, they leave it quickly. This work reduces the dwell time, increases the bounce rate and reduces the number of visited pages. Having the correct structure on the website helps users to find the information they need faster and visit it more often.
A flat structure on the site makes it easier to find pages and helps to increase the SEO efficiency of the site. It also makes search engines monitor the site better . 12. Mobile optimization Since April 2015, Google has started penalizing sites that are not suitable for mobile devices. The number of mobile users is increasing every day, and the site's lack of optimization for them can reduce the user experience and conversion rate of the site. This issue is very important for B2B marketing, as research shows that 77% of executives use mobile devices to search for a product or service for their business.
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